It’s that time of year again – not just summer, but Pride. The month of June and the weeks surrounding it are festival season for the LGBTQ community and allies all around the world. Even as global society grows more inclusive, visibility and pride are more important than ever in the face of divisiveness. This is why it matters who you give your money to when you shop for your Pride gear every year. It’s all too easy to slap a rainbow on something, but which retailers are walking the walk and putting their money where their mouth is? These are some of the best collections available for Pride 2019.
A leader in inclusivity and frequent partner of GLAAD, one of the best Pride ranges around comes from ASOS. Their collection is available for all genders and sizes, so everybody can feel good about themselves. ASOS says 100% of the profits from the glaad& collection will go to GLAAD. This organization has been promoting acceptance of the LGBTQ community and challenging media representation for many years. You can also shop the Rainbow Edit on ASOS for more Pride-themed apparel, though you will not be donating to GLAAD when you purchase these items (you can always donate separately!).
Popular for its collaborations with YouTube beauty gurus, Morphe is fast becoming a strong competitor in the make-up industry. Make-up is a great way to encourage creativity and freedom of expression. Therefore, Morphe is introducing its Live In Colour collection for Pride. The items on offer are the 25L Artistry Palette with a range of rainbow shades and a separate set of 7 brushes in a beautiful case. These products are on the pricier side, but they are guaranteed to be excellent quality. Best of all, 100% of the proceeds will be going to The Trevor Project. It is the largest organization helping LGTBQ youth with suicide prevention. You can make additional donations in stores.
This popular footwear brand has been releasing Pride collections every year since 2014-2015. They work with LGBTQ activists both as models for their campaigns and partnerships for raising awareness and funds. It doesn’t say how much of the profits from this collection they will be donating, but they do use the proceeds to support It Gets Better. This project began in 2010 and is now one of the most famous non-profit organizations supporting young LGTBQ people. Since it is the 50th anniversary of the founding of Pride with the Stonewall Riots, this collection is extra-special. For the first time, there are now Chuck Taylors specifically displaying the transgender flag colours.
PRETTY LITTLE THING
If fast fashion is more your thing, even Pretty Little Thing has a Pride range this year. They are saying that 100% of profits from their collection will go to various Pride charities in the UK. However, they do not specify which ones, so reach out to them if you would like to know before handing your money over. There are lots of gender-neutral and plus-size pieces in the collection. The designs can be obvious and basic, but if you’re looking for fairly inexpensive rainbow outfits or slogan tops then there are plenty to choose from here. There are some loud and proud items and more simple statement pieces. It’s worth a browse if you’re attending multiple Prides!
There was a bit of trouble surrounding Primark‘s collaboration with the charity Stonewall for a Pride collection last year. They are back again this summer anyway, and this time they are partnering with ILGA. Primark is donating £150,000 to the International Lesbian, Gay, Bisexual, Trans and Intersex Association. They will also be supporting the Pride celebrations in Reading and Dublin, where the retailer has offices. Obviously, while Primark is affordable, the downside is that you can’t shop online. You can view their Pride collection online, but not every Primark store will be stocking the full range. You can check a map to see which locations are selling the collection.
Sports giant Nike has been releasing a Be True collection for Pride month each year since 2012. Nike has consistently received high scores from the Human Rights Campaign, donating millions to LGBTQ causes. This year’s Pride collection is completely unisex and honours the political activist and designer of the rainbow Pride flag, Gilbert Baker. Nike is bringing back a few designs from the 1970s and 1980s, adding glitter and embroidery to clothes and footwear to reflect Baker’s handmade and often flamboyant creations. Even the insoles will feature Baker’s signature and the eight-colour Pride flag with the meaning of each colour. Nike worked with the Gilbert Baker Estate to come up with this collection, so you can be sure it is 100% official.
Another sports brand showing their support for Pride with rainbow trainers is Adidas. The Adidas Pride Pack also includes various items of sportswear with the trefoil logo in rainbow colours. You will be able to get some of the most popular shoe designs in special edition colours for Pride. The Adilette slides and Ultraboost 19 and Continental 80 trainers are among the designs with a rainbow makeover. There have been problems with the attempts by Adidas to support the LGBTQ community in the past, but last year several celebrities re-designed samba trainers for an auction to raise money for the Albert Kennedy Trust, a charity which works with homeless LGBTQ youth.
The Love is Love collection from Boohoo received a lot of praise last year for its inclusivity. The gender-neutral collection donated 10% of profits to The Rainbow Fund and Terrence Higgins Trust. This year, Boohoo is back with a unisex collection of items for Pride. The colourful collection includes lots of options for clothing and accessories. The 10% that they will be donating will go to OutRight Action and the LGBT Foundation this year. To be honest, it’s not much, but at least it’s something. Even 10% of the proceeds could help a lot of people across the world and raise awareness for LGBTQ organizations.
Another retail brand donating 10% is H&M. They will be giving 10% of the global sales from their Pride collection to Free & Equal. This is a campaign by the United Nations in support of equal rights. H&M’s Love for All range is launching a little later than others, but still in time for most celebrations for Pride. The collection is different from its US counterpart, which launched at the end of May. It features cute t-shirts, reversible sequins, mostly tasteful amounts of rainbows, and festival-worthy items such as a bodysuit with a cape. You have more of a choice with understated or loud-and-proud items.
It may have a reputation for being over-priced and not so friendly for plus-size people, but River Island is also launching a Pride range. As expected, it is on the pricier side, and the collection is also quite limited. River Island is committing to a donation of £3 from the sale of each item to anti-bullying charity Ditch The Label. It is not LGBTQ-specific, but it supports equality for all people, everywhere, and promotes positive social change. Due to the prices of the items, this £3 donation counts as 10% to 20%. Ditch The Label is one of the largest researchers into bullying situations around the world.
If Morphe is out of your price range, then you can still get a rainbow palette for Pride. The budget-friendly make-up brand Revolution is also launching a limited Pride collection. It includes a heart-shaped rainbow highlighter, face paints, and two eyeshadow palettes (one of which features 32 shades). You can purchase these items directly from Revolution online and also find them at Superdrug. In celebration of Pride and their new range, Revolution will be donating £25,000 to the Human Dignity Trust. This organization is fighting legal persecution against the LGBTQ community around the world.
In case you hadn’t heard, this year was the first time that Disney hosted an official Pride celebration. Their Magical Pride took place on 1st June, in time for the launch of Disney’s Rainbow Collection. As you can see, the American website features a range of iconic Mickey Mouse logos in rainbow colours. In the UK, unfortunately, there are fewer items available in the online store. At least it includes the rainbow Mickey soft toy, which was so popular that it initially sold out. You can only buy items from the Rainbow Collection in the UK if you visit particular Disney stores (London, Manchester, Birmingham, Edinburgh or Dublin). Disney will make a donation to Diversity Role Models.