Sports Direct

0844 248 2683

Contact Sports Direct, the UK’s number one retailer of sports goods, on 0844 248 2683. The customer services team is available to help you throughout the week.

About Sports Direct

Mike Ashley founded the company in 1982, as a store in Maidenhead named Mike Ashley Sports. In 1995-1996 the head office and warehouse relocated to Dunstable, with a re-brand to the name Sports Soccer. Through acquiring several smaller retail brands over the years, Mike Ashley expanded the business, continually opening more stores. The company didn’t become Sports Direct until after yet another major re-brand in 2005.

Since then, Sports Direct surpassed the likes of JJB Sports to become the largest seller of sportswear and sports equipment in the UK. Sports Direct operates 700 stores across the UK and 19 European countries, with an impressive 50 sites for e-commerce. The company employs around 19,000 people and makes a yearly income of more than £200 million.

Sports Direct Contact Numbers

Contact Sports Direct with all of your queries or complaints using the correct department helpline below.

Phone Number
Opening Times
Customer Services
0844 248 2683
(Mon-Fri) 9am – 6pm
(Sat-Sun) Closed
Online Orders
0843 208 2279
(Mon-Fri) 9am – 6pm
(Sat-Sun) Closed
0843 208 5052
(Mon-Fri) 9am – 6pm
(Sat-Sun) Closed
0843 208 5053
(Mon-Fri) 9am – 6pm
(Sat-Sun) Closed
0843 208 5054
(Mon-Fri) 9am – 6pm
(Sat-Sun) Closed
0843 208 5055
(Mon-Fri) 9am – 6pm
(Sat-Sun) Closed

Customer Services – 0844 248 2683

To locate the closest Sports Direct store to you, call 0844 248 2683. Aside from general queries like this one, the customer services team can answer questions about stock availability, product information, pre-orders and promotional offers. You can call to look into specific Sports Direct services like personalization.

Online Orders – 0843 208 2279

For guidance placing orders on, call 0843 208 2279. You might require assistance with your payment method, including the use of gift cards. Once an order has been placed Sports Direct cannot amend it, but they may be able to cancel it before you’re charged, so call quickly if you’ve made a mistake.

Delivery – 0843 208 5052

Sports Direct offers several delivery methods and prices, plus a Click & Collect service from Sports Direct or Collect+ stores. Call 0843 208 5052 for delivery details, or to track an existing order you’re waiting for. Call to report any issues you experience with your delivery as well, such as damage to property or products.

Returns – 0843 208 5053

When you buy items in-store you can simply return them to the store for a refund. For online orders, you’ll need to call 0843 208 5053 in order to find out how to get a Returns form and where to send them. Call to ask about the Returns policy for Sports Direct, including exchanges and non-returnable goods.

Fitness – 0843 208 5054

In addition to retail stores, Sports Direct runs almost 30 Fitness Clubs across the UK. To find your nearest club, call 0843 208 5054. You can also call this number to find out all you need to know about gym membership prices and Fitness Club facilities, or even to book one-on-one personal training sessions.

Careers – 0843 208 5055

Rather than hand over a CV in a store and hope somebody looks at it, take your career into your own hands. Call 0843 208 5055 to enquire about working for Sports Direct. Whether you’re interested in retail or head office, managerial or graduate positions, call to learn more about job opportunities with Sports Direct.

Other Ways to Contact Sports Direct

Message Sports Direct on social media platforms such as Facebook and Twitter. Sports Direct customer services will assist you if you tweet straight to @SportsDirect_CS. The team will also be available online from 9am – 6pm Monday to Friday. Another method to reach Sports Direct is to send an e-mail to However, it could be several days before you receive a reply.

If you don’t mind waiting for a response, then you might want to write a letter instead. Sometimes it’s more straightforward to write all the facts of your issue down on paper, so you don’t forget anything. In this case, send your questions and complaints to the Sports Direct head office at the following address:

Sports Direct Head Office
Sports Direct International PLC
Unit A, Brook Park East
Meadow Lane
NG20 8RY