Morrisons have launched a new ‘Wonky Veg’ box that provides over 20 items of veg for £1. Their boxes were originally launched at £3, charging between £1-£5 for delivery depending on your requested time, but now they offer their vegetable boxes at an even lower price.
The new Wonky boxes are available from 5th October from the supermarket and can be delivered to your home, yet they are currently sold out due to plenty of frugal shoppers finding the deal and maxing out on their veg.
Each box contains a wide variety of seasonal vegetables, that are all shaped ‘wonkily’, meaning that they aren’t usually sold in supermarkets. The boxes contain 8x Wonky Potatoes, 4x Wonky Carrots, 4x Wonky Onions, 1x Wonky Cauliflower, 1x Wonky Cabbage, 3x Wonky Parsnips and 1x Wonky Swede. With such a varied selection of vegetables available, you can have enough to feed yourself comfortably for a week, meaning that many avid veg-eaters will be stocking up on the boxes!
As the vegetables are misshapen, they wouldn’t typically be sold separately in supermarkets as people would be less likely to purchase unattractive looking veg. This way, the supermarket is helping to save tonnes of vegetables that don’t match up to strict supermarket size & shape parameters from being thrown away and wasted because of their looks.
Andy Todd, Morrisons’ Vegetable Buyer, related the decision to customers asking for more affordable veg in stores, and as other stores like ASDA are already offering misshapen veg boxes (with ASDA’s costing slightly more at £3.50) it makes sense that they would jump on the hype.
With their Wonky Veg already proving a hit with shoppers, we can imagine that Morrisons will continue to come up with new ideas on how to make eating vegetables more appealing and more cost-effective. With an £8 organic box already on sale as well, they’re truly keeping in mind exactly what their customers are looking for, and making sure that it is all accessible while ordering food from their online store. Minimum spend for delivery from Morrisons online is £40.