Gumtree is a community website for classified advertisements. These ads are generally free and most commonly for secondhand goods. Adverts can be for anything from job or property listings to cars or pets for sale. People usually use Gumtree to sell unwanted appliances and clothes. If you are new to Gumtree, then you might not be sure about what to do. Read this guide to find out how to advertise on Gumtree if you want to put things up for sale.
Step 1: Click to Post an Ad
The obvious first step is to visit the website, gumtree.com. In the top right corner, you will see a button to post an ad. Click on this to start advertising.
Step 2: Create an Account or Sign In
When you are a new Gumtree user, you will have to create an account. You can sign up for a new account and enter your details manually. Or you can link it to your Google account and sign in quickly by transferring your info.
Step 3: Select Specific Categories
Now you can make a start on creating your ad. An important part of listing items for sale is to make sure that you categorize them properly. The more specific your listing is, the more likely people are to find it in their results when they are searching on Gumtree. There is a huge variety of categories.
When you choose a category, there will be further subcategories to choose from until it becomes as specific as possible. In this example, we are selling a pair of shoes. We can categorize them as footwear, women’s shoes, and flats rather than just listing them as shoes under “clothes and accessories”.
Step 4: Choose Your Listing Location
When you click “continue” to move on, it will ask for your postcode. If you would prefer to advertise to a wider area, you don’t know your postcode, or you don’t want to share that information, then you do not have to enter it.
Instead, click to select your location. You can choose your country, then the county, then a more specific local area within that county to advertise from.
Step 5: Name Your Ad and Upload Images
The title of your ad is crucial. Include easily searchable terms that describe the item that you are selling accurately and simply. Avoid being it being too long, vague, or misrepresenting what it is. You should be clear and concise.
Equally important is creating a visual for your ad. Nobody is going to want to buy something if they can’t see what it looks like. A good quality, well-lit photograph can make all the difference. Include photographs from different angles. It is best to use a plain background and avoid cluttering the image if there are irrelevant items in the picture. Avoid editing images too heavily.
Step 6: Describe the Details and Price
The description should also be clear but provide a bit more detail about the item. For example, how old the item is, how much it has been used, and if there is any wear-and-tear. It is important to be honest about any damage.
You can explain why you are selling the item if you want to, but this is not necessary. It might persuade a viewer to buy the item if you write a friendly description. However, it might also put people off if you are overly informal.
Obviously, you will need to add a price tag for your item. If you are open to negotiation, you can add this to the description. Make sure that the price is reflective of the actual value of the item, otherwise, it probably will not sell.
Step 7: Pay for Promotion (Optional)
Millions of people use Gumtree to buy and sell, so it can be hard for your ad to stand out amongst all the other listings for similar items. However, you have the option of promoting yourself and your ad so that it is more visible.
You can pay up to £9.99 to include a link to your website when you post it.
There are several options to make sure that your ad gets seen. You can pay to feature it at the top of the category, or even spotlight your ad by paying to put it on the homepage. There is also the “Urgent” option if you need to sell something quickly. This can influence someone’s decision to buy your item.
Step 8: Post and Manage Your Ad
Finally, you need to make sure that your contact details are correct so that Gumtree can notify you when someone is interested in buying your items.
When you are ready, click to post your ad. If you selected any of the options to promote your ad, you will have to pay for them on the next page. You can do this by Visa, Mastercard, or PayPal. If you did not, then your ad remains free. Once you have completed the steps up to this point, your ad will go live.
You can then view and manage it in the “Mange My Ads” section of your My Gumtree account. Ads will remain live for at least 30 days. You can suspend them by editing them, and then updating the edited ad to resume. One thing that you cannot edit after posting is the location. You can delete the ad and then restore it from the “Inactive Ads” section at any time. Once you sell an item, you must remove the listing permanently so that nobody else can try to buy it. It is then your responsibility to provide the item to the seller. You can meet in person to do this, as long as you do it safely. Or you can send it in the post, as long as you rely on a trackable shipping method with proof.